Since 2014, many countries have begun to implement a boycott policy against Chinese tires. The United States, Europe, Southeast Asia began to impose tariffs on Chinese tires, Chinese tires in order to go out, set off a wave of overseas factories. Among them, the place where the most factories are built is Thailand, Zhongce, Linglong, Senkirin, Double money and other tire companies have built their own tire bases in Thailand.
On June 29, 2015, Zhongce Rubber (Thailand) Co., Ltd. held its opening ceremony, which also kicked off the overseas production of Zhongce rubber tires. The total investment of the first and second phase projects is about 24 billion baht.
On May 25, 2015, the first PCR tire in Thailand successfully rolled off the production line;
On December 23, 2015, the first TBR tire in Thailand successfully rolled off the production line;
On September 15, 2016, the first bias tire successfully rolled off the production line;
On May 23, 2017, the first bias industrial tire and motorcycle tire successfully rolled off the production line;
On September 24, 2018, the first TBR engineering tire successfully rolled off the line;
On February 12, 2020, the foundation laying ceremony of the three major civil works of the Phase III TBR workshop was started
With Thailand as the base, ZhongCE has fully explored the Asian market, improved the market share of the local market and the visibility and reputation of the brand tire in the minds of consumers in multiple directions and ways, and also comprehensively promoted the terminal coverage of ZhongCE in the global market, and won the welcome and recognition of consumers.
Like Zhongce Rubber, Linglong Tire also chose Thailand as its first overseas factory.
Linglong Thailand is the company's first overseas production base, including an annual output of 12 million sets of high-performance PCR tires and 1.2 million sets of TBR tires. On January 16, 2014, the first high-performance PCR (225/40R18 92W GREEN-Max) was successfully produced. The second phase of the TBR tire project started construction in June 2014, after less than a year of construction and equipment debugging, the first TBR tire successfully rolled off the line at 9:28 local time in Thailand on May 28.
The full production of the Thai plant is a major milestone in Linglong's continued rapid development, and also demonstrates Linglong's desire and determination to develop in Thailand and other emerging markets. In the future, Thai Linglong will make full use of the inherent geographical advantages, build the Thai factory into an important tire export base, and make unremitting efforts to provide excellent products for global consumers.
On August 28, 2015, the first high-performance PCR tire of Senkirin Tire (Thailand) Co., Ltd. successfully rolled off the production line, marking the first step of the successful globalization development strategy of Senkirin.
The production of Senkirin Tire (Thailand) Co., Ltd. is located in Lisheng Rubber Industrial Park, Rayong Province, Thailand. Senkirin Tire (Thailand) Co., LTD., with a total investment of about 400 million US dollars, will reach an annual production capacity of 12 million high-performance PCR tires by March 2016.
In 2016, the signing of a joint venture agreement between Shanghai Huayi (Group) Company and Thai company Tribeca Enterprises Limited marked the beginning of the establishment of Huayi Group (Thailand). The new plant to be operated by the joint venture will be built in the local LK Rubber & Plastics Industrial City Center (LK-RICH), Tribeca Enterprises' location in a 391-hectare rubber plantation located in Rayong Province, Thailand. The two sides will invest a total of 300 million US dollars (about 1.95 billion yuan) to build a factory capable of producing 1.5 million sets of truck and bus radial tires and 50,000 sets of industrial tires per year.
On July 17, 2017, Shanghai Huayi (Group) officially started production of truck and bus tires at its joint venture factory in Rayong Industrial Park, Thailand. With the help of the Thai factory, Doublecoin tire quickly gained a foothold in the North American truck and bus tire market, and Doublecoin tire has become the Chinese tire brand with the highest market share of truck and bus tires in North America.
On March 25, 2020, the first TBR tire of Pulin Chengshan Tire (Thailand) Co., LTD., located at the production base in Chonburi, Thailand, successfully rolled off the line, which shows that the product line of truck and bus tire production line has been completed.
The Thai project of Pulin Chengshan began to build on March 31, 2019, and the speed is very fast, the project plans to invest 300 million US dollars (about 2.1 billion yuan), the project target is an annual output of 4 million car tires and 800,000 truck and bus tires, and the product is planned to be officially listed in the second quarter of this year.
Overseas production capacity layout has become the most important source of profit for Chinese tire companies, Thailand has advantages in site, raw materials, labor and other aspects, which is very suitable for tire companies that have not laid out overseas production capacity. Overseas layout has become an important means of competition for tire companies in the future, and companies that have already laid out overseas factories have entered the profitable period of overseas layout.
